Continental Media Center

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African Summer Movie

ende

In all Continental invited almost 2,500 guests to its African Summer. These included the entire professional team of the German Bundesliga football club Hannover 96, who came along after their training session to try their hand at many of the driving challenges. This provided a welcome change of scene and gave them the opportunity to pick up a few safety tips from the tyre experts. Trading partners from Germany, Austria and Switzerland accounted for the largest group of participants, whilst around 100 journalists from Europe, Russia, the Middle East, Asia and the United States had ample opportunity to put the new tyre through its paces; they were also able to see for themselves Continental's very visible presence at all the World Cup matches and judge the global effectiveness of the company's commitment to World Cup sponsorship.

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